|
What will a Jury Focus Group do
for my case and preparation? |
| |
-
Test your case with a mock
jury that mirrors the jury pool you will see at trial.
-
Identify ambiguities and factual
gaps in your case.
-
Test the strength of your case
against the strength of your opponent's case.
-
Assess evidence and expert theories to ensure
credibility.
|
|
I know my case, but how do I know
how a jury will see it? |
| |
-
You think like a lawyer, not a
juror. You will never benefit from the juror perspective unless you
test your case by using a Jury Focus Group.
-
Lawyers seldom understand how
their case will be received by a jury without first testing it by
using a Jury Focus Group. Research reveals that jurors add facts
from their personal experiences if you do not convey a complete
story that they understand.
-
Seasoned trial lawyers know that
Jury Focus Groups are critical to discovery, settlement
negotiations, and trial preparation because a focus group gives you insight
into the ambiguities and gaps in the story you are trying to tell.
|
|
How is Trialology different from
other jury consultant firms? |
| |
- We have developed
extensive expertise because we only conduct jury focus
groups and mock trials. In consultation with you, we decide what
parts of your case can truly benefit from our services. We will not
try to sell you services that you do not want or need.
|
|
Most cases settle before trial.
Should I wait to use a focus group until I am sure a trial will not
occur? |
| |
- No, jury focus
groups can help you throughout litigation.
Jury focus groups can help you negotiate a settlement, by determining
the likelihood of succeeding and the parameters of damages a jury
might award. A jury focus group can help you determine the merits of
a case before you accept the case. They can also help you decide the
strengths of different theories and arguments that will prevent
spending time and money pursuing a direction that is not likely to
work.
|
|
Do I need to be present when the
jury focus group is conducted? |
| |
- Yes, listening and
observing the jury focus group’s work are essential to
understanding how the jury views and reacts to your case. After jury
deliberations, there will be a jury deliberation among the jurors
and Trialology facilitators and a discussion to learn more about the
mock jurors’ thinking and analysis of your case.
|
